THE BACK-END YOUR BUSINESS HAS BEEN MISSING.
About Setu
Built for businesses that run on appointments and web leads, where one missed call or unanswered form sends the next customer somewhere else.
Setu means bridge. Most owners we work with are great at the work itself and buried in everything around it, like the reminder texts and chasing someone on Venmo at 9pm. If you already pay for booking software, we set it up so it finally does the chasing for you. If you’re still running the business from your phone, we build something simple that fits how you already work. Either way, you get your evenings back.
Moments owners tell us about
She left without booking her next cut
Your salon software can ask for the next appointment at checkout. Nobody turned that on, so it’s on her to remember. By week six she’s in someone else’s chair.
Still chasing Saturday’s detail job
You spent four hours on that truck. Now it’s Wednesday and you’re sending another Venmo nudge, trying to keep it friendly.
Confirming tomorrow’s massages by hand
After your last session you text each of tomorrow’s clients one at a time. The booking app you pay for has reminders built in. Someone still no-shows.
Grooming requests buried in your texts
Owners send dog photos and “any openings Friday?” mixed in with the family group chat. One missed message is an empty table.
A contractor’s web form goes unanswered.
A homeowner fills out your quote request at 9pm and never hears back. By the time you check the inbox Monday, they’ve already booked someone else.
Drawn from what owners describe to us, not from specific clients.
Where did last week’s hours go?
Every text you didn’t get to is a client who booked somewhere else. A few quick questions will show you where time and bookings slip away, and what’s worth fixing first.
Services
More booked appointments, fewer hours spent chasing them.
1. Audit. Find out where you’re losing clients and where your team is losing hours.
2. Setup. Put the software you already pay for to work, so fewer tasks land on your staff.
3. Build. Automations that catch leads you’d otherwise miss and take routine follow-up off everyone’s plate.
4. Care. Ongoing support so it keeps working as you grow.